Unwatchable – final thoughts
As I head in to central london for the press launch of Umwatchable I can’t help but think about what is going to be said tomorrow.
I suspect lots of folk will be complaining that the site is broken – wouldn’t surprise me in the least – given how long we’ve had this current iteration has been more or less built in a few weeks and it probably shows. Having said that the content is right, the movies look great and it does what it says on the tin! (touch wood).
In case anyone was wondering PR cared we should have the embeddable sorted tomorrow ( wishful thinking perhaps)
I look back at the hundreds or pages of keynote presentations that I’ve done since project inception and it all amounts to a few pages of text, a few minutes of video and hopefully a signature and a share.
What you don’t see is all the effort to get every word and every frame and all the people it took who gave their time for free – not for any self serving purpose but because they believe in the cause and believe in the campaign
Before the proverbial hits the fan I just want to thank everyone who has committed time to this who aren’t necessarily credited but key – you know who you are!
Words fail – thanks
J
Up in the Atmosphere 
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