Start a new digital marketing agency
Start a new digital marketing agency i.e. Lateral 2.0
- pro – well at least I know the pitfalls
- pro – lots of great talent around due to the reccession
- pro – many clients taking it all much more seriously ( finally )
- pro – great opportunities to mash up the 1.0 world with the 2.0 and mobile world
- pro – there is still great work to be done
- con – the industry is rapidly becoming commoditised and fragmented
- con – extremely hard to define a broad enough proposition to cut through an already crowded market
- con – pr, direct and ad worlds are ‘properly’ going for it now – even harder to get through to the clients
- con – the practical concerns IE finding an office ,finding clients, finding staff, finding the cash to start it IE helluva lotta work
- con – do I *really* want to do it all again ? Starting from scratch ?