digital | Up in the Atmosphere

Posts Tagged ‘ digital ’

Start a new digital marketing agency

Start a new digital marketing agency i.e. Lateral 2.0

pro – well at least I know the pitfalls
pro – lots of great talent around due to the reccession
pro – many clients taking it all much more seriously ( finally )
pro – great opportunities to mash up the 1.0 world with the 2.0 and mobile world
pro – there is still great work to be done
con – the industry is rapidly becoming commoditised and fragmented
con – extremely hard to define a broad enough proposition to cut through an already crowded market
con – pr, direct and ad worlds are ‘properly’ going for it now – even harder to get through to the clients
con – the practical concerns IE finding an office ,finding clients, finding staff, finding the cash to start it IE helluva lotta work
con – do I *really* want to do it all again ? Starting from scratch ?

Find some non-exec positions and help the next generation

pro – enjoy it / short sharp projects
pro – I think I’m pretty good at it when given the opportunity.
pro – keeps you on your toes / sharp
pro – can work from home but still get to go out to avoid going stir crazy
pro – pays well
pro – could do it from anywhere
pro – would provide a useful stop gap at least
con – hard to find work in a recession
con – would rely on the kindess of my network as I wouldn’t no where to start in terms of new business
con – not stable income

Take some time off and write a (probably cynical) book about the ghettoisation of digital ( or something perkier)

pro – would be cathartic
pro – suspect I may have something interesting to say if I put my mind to it
pro – suspect it could be done in parallel with other options
pro – well connected to lots of folk in the publishing world so if I wanted to do it the ‘traditional’ way somebody might take it
con – hmmm guess I would have to come up with an outline / ideas 😉
con – would probably be crap 😉

Try and find another straight digital agency job:

By this I mean something with a title like Creative or Strategy Director type deal.

pro – obviously lots of experience going back forever
pro – in theory stable which would be nice given the family situation
pro – get to meet a whole new bunch of folk, which I do genuinely enjoy
pro – might be some interesting creative strategic work to be done without having to worry about the messy neccessities of running the ‘business’

con – same old work but I didn’t start it and couldn’t neccessarily build it
con – feeling a bit burned – might be a bit soon to jump in
con – nobody could possibly be a better boss than me 😉
con – perceptively a step backwards even though I’ve never really had a job so you could argue that it’s a step forward but really depends on what it is
con – dunno if I’m even employable

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