Posts Tagged ‘ agency ’

Start a new digital marketing agency

Start a new digital marketing agency i.e. Lateral 2.0
  • pro – well at least I know the pitfalls
  • pro – lots of great talent around due to the reccession
  • pro – many clients taking it all much more seriously ( finally )
  • pro – great opportunities to mash up the 1.0 world with the 2.0 and mobile world
  • pro – there is still great work to be done
  • con – the industry is rapidly becoming  commoditised and fragmented
  • con – extremely hard to define a broad enough proposition to cut through an already crowded market
  • con – pr, direct and ad worlds are ‘properly’ going for it now – even harder to get through to the clients
  • con – the practical concerns IE finding an office ,finding clients, finding staff, finding the cash to start it IE  helluva lotta work
  • con – do I *really* want to do it all again ? Starting from scratch ?
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Non-Execs

Find some non-exec positions and help the next generation
  • pro – good for the soul,  like helping folk
  • pro – lots of folk out there I suspect could use the help
  • pro – a good way to feel part of something again
  • pro – would be able to work around the kids
  • con -hard to find paying one
  • con – could be frustrating if the directors don’t follow your advice
  • con – not stable
  • con – potentially annoying if you do all the work and somebody gets the reward

Find a digital agency job

Try and find another straight digital agency job:

By this I mean something with a title like Creative or Strategy Director type deal.

  • pro – obviously lots of experience going back forever
  • pro – in theory stable which would be nice given the family situation
  • pro – get to meet a whole new bunch of folk, which I do genuinely enjoy
  • pro – might be some interesting creative strategic work to be done without having to worry about the messy neccessities of running the ‘business’
  • con – same old work but I didn’t start it and couldn’t neccessarily build it
  • con – feeling a bit burned – might be a bit soon to jump in
  • con – nobody could possibly be a better boss than me 😉
  • con – perceptively a step backwards even though I’ve never really had a job so you could argue that it’s a step forward but really depends on what it is
  • con – dunno if I’m even employable
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