Switch industry – Film

Switch industry  – film
  • pro – always wanted to be in film – take the time and learn to produce ( or even write or direct )
  • pro – lots of friends already there to point in the right direction
  • pro –  there is definitely an opportunity to mash up my existing experience and passion for digital with the traditions of narrative
  • con – one of the hardest industries to get into and be successful in
  • con – could spend a lot of time not getting anywhere

Start a dot com / create product

Start a dot com / create a product
  • pro – working on something longer term and product based appeals – no clients
  • pro – having helped develop quite a few over the years I know what to do
  • pro – got potential access to funding
  • pro – could do it for a few years and then flog it – well that’s the theory anyway
  • Con – it’s an awful lot of work from planning to funding – not sure I’ve got the energy to do that and enjoy my kids
  • con – am a little bit A.D.D – might get bored working on one thing
  • con – err… what’s the big idea exactly? Got a few but they all need fleshing out
  • con – whilst there ain’t necessarily clients there would no doubt be investors – dunno which is “worse” in terms of interference err input but I suspect the latter ( I do of course love all clients and potential investors 😉

Start a new digital marketing agency

Start a new digital marketing agency i.e. Lateral 2.0
  • pro – well at least I know the pitfalls
  • pro – lots of great talent around due to the reccession
  • pro – many clients taking it all much more seriously ( finally )
  • pro – great opportunities to mash up the 1.0 world with the 2.0 and mobile world
  • pro – there is still great work to be done
  • con – the industry is rapidly becoming  commoditised and fragmented
  • con – extremely hard to define a broad enough proposition to cut through an already crowded market
  • con – pr, direct and ad worlds are ‘properly’ going for it now – even harder to get through to the clients
  • con – the practical concerns IE finding an office ,finding clients, finding staff, finding the cash to start it IE  helluva lotta work
  • con – do I *really* want to do it all again ? Starting from scratch ?

Non-Execs

Find some non-exec positions and help the next generation
  • pro – good for the soul,  like helping folk
  • pro – lots of folk out there I suspect could use the help
  • pro – a good way to feel part of something again
  • pro – would be able to work around the kids
  • con -hard to find paying one
  • con – could be frustrating if the directors don’t follow your advice
  • con – not stable
  • con – potentially annoying if you do all the work and somebody gets the reward

Consult

Consult

  • pro – enjoy it / short sharp projects
  • pro – I think I’m pretty good at it when given the opportunity.
  • pro – keeps you on your toes / sharp
  • pro – can work from home but still get  to go out to avoid going stir crazy
  • pro – pays well
  • pro – could do it from anywhere
  • pro – would provide a useful stop gap at least
  • con – hard to find work in a recession
  • con – would rely on the kindess of my network as I wouldn’t no where to start in terms of new business
  • con – not stable income

Change Location

Change Location – been in London for a while – perhaps it’s time to move

  • pro – new start
  • pro – can work from anywhere really
  • pro – a change is as good as a rest and all that
  • con – have to build up network again from scratch
  • con – London is pretty hard to beat work wise
  • con -might end up having to travel alot which would be fun for me and suck for Jane
Edinburgh:
  • pro –  close to family
  • pro – good place to raise kids
  • pro – nice folk
  • pro – could probably find a job or start something
  • pro – could still come down for meetings
  • con – might feel retrograde
  • con – cold
  • con – opportunity to network is limited.
  • con – cold
  • con – would miss my friends
San Francisco
  • pro – already got the passport
  • pro – still lots of interesting stuff going on and suspect I could find a job
  • pro – weather
  • pro – nice place for the kids
  • con – very far away from family
  • con – I’m afraid of americans
  • con – people say ‘have a nice day’
  • con – would need to build a network although I don’t think that would be too hard

Write a book

Take some time off and write a (probably cynical) book about the ghettoisation of digital ( or something perkier)
  • pro – would be cathartic
  • pro – suspect I may have something interesting to say if I put my mind to it
  • pro – suspect it could be done in parallel with other options
  • pro – well connected to lots of folk in the publishing world so if I wanted to do it the ‘traditional’ way somebody might take it
  • con – hmmm guess I would have to come up with an outline / ideas 😉
  • con – would probably be crap 😉

Find a clientside job

  • pro – might be more interesting
  • pro – genuinely challenging – never done it
  • pro – would get to beat up digital agencies
  • con – hard to find a good one

Find a digital agency job

Try and find another straight digital agency job:

By this I mean something with a title like Creative or Strategy Director type deal.

  • pro – obviously lots of experience going back forever
  • pro – in theory stable which would be nice given the family situation
  • pro – get to meet a whole new bunch of folk, which I do genuinely enjoy
  • pro – might be some interesting creative strategic work to be done without having to worry about the messy neccessities of running the ‘business’
  • con – same old work but I didn’t start it and couldn’t neccessarily build it
  • con – feeling a bit burned – might be a bit soon to jump in
  • con – nobody could possibly be a better boss than me 😉
  • con – perceptively a step backwards even though I’ve never really had a job so you could argue that it’s a step forward but really depends on what it is
  • con – dunno if I’m even employable

A Little help

So I really don’t know what I am going to do next. On one side I’m terrified, with the whole wife, 1.9 kids, mortage deal. On the other I haven’t felt this excited and inspired in over a decade. But right now I have a smallish window prior to the birth of Kid 2.0 to take a step back, think and find some new collaborators. I would like to invite anyone and everyone, friends, family, clients, cohorts to help me work it all out. Basically I intend to crowd source my future.

So – ways you can help:

1. Check out the Blog (www.jonbains.com) and please don’t slag off my shoddy word press skills – i’ve only had a couple of days to pull this together.

2. Most of the posts are some of the options I’ve come up with so far, some of them commercial, some more creative, some geographic and some probably  just plain stupid. At the moment they are just big broad brush strokes but over the coming weeks – with your input – I’ll start fleshing them all out – what I’d like is yes / no / maybe’s additional pro’s & con’s, other ways to look at things. If your interested in ‘playing’ with me in trying to build ‘summat’ please let me know.

3. I’m also totally up for meeting up to discuss “stuff” i.e thoughts, projects, avatar, w’ever –  although I’m fairly limited at the moment to day-time hours due to family and all that. My brand new google calendar is here

3. I’d also really appreciate any recommendations you feel like putting on my linked in profile. (http://www.linkedin.com/in/jonbains), follow me on twitter (jonbains) as I’m probably going to decouple twitter from facebook updates soon, and feel free to harass me on aim (contact me for details)

All comments welcome! I have only one tiny request – please don’t ask questions about my exit from Tangent – I legally simply can’t answer them –  suffice to say that I was made redundant.

An end and a beginning

As you might know I have now left Tangent / Lateral, and therefore am concluding a story that started almost 15 years ago. What word do you use to sum up 15 years? I’ve racked my brain and consulted the thesaurus and only one word seems to fit.

Family.

Family is a powerful thing. They help each other, support each other, fight but then make up, offer advice and provide the shoulder to cry on, they inspire, they build, and hopefully together they succeed. They make mistakes but in time are forgiven. They don’t do each other favours, they simply ‘do’.

It is often said that you don’t choose your family, usually in the negative, but the execution of this is simply not true – we choose all the time, whether to engage, whether to help, whether to call –  the relationships which we choose are the hardest to break even if the frequency of contact is limited. I see this as the most wonderful thing.

I may only have been a biological father for the last couple of years and I definitely don’t speak to the rest of my biological family enough –  but for  the last 15 years I’ve been  a dad, a brother, an uncle and even occasionally a mom. I believe I am one of the most fortunate people alive because I have not one but two families.

I have no idea what the future holds, what I am going to do, where I am going to go, but what I do know is that my family, both new and old will be there to help.

Jon Bains

Family Man

Day One

Today I am mostly thinking about leaving drinks hangovers, potty training and word press.  Thinking is probably too grand a word. Lets try muddling since muddled is how I feel.

Much to do over the next few days. Going to be interesting.