Archive for the ‘ future ’ Category

Start a new digital marketing agency

Start a new digital marketing agency i.e. Lateral 2.0
  • pro – well at least I know the pitfalls
  • pro – lots of great talent around due to the reccession
  • pro – many clients taking it all much more seriously ( finally )
  • pro – great opportunities to mash up the 1.0 world with the 2.0 and mobile world
  • pro – there is still great work to be done
  • con – the industry is rapidly becoming  commoditised and fragmented
  • con – extremely hard to define a broad enough proposition to cut through an already crowded market
  • con – pr, direct and ad worlds are ‘properly’ going for it now – even harder to get through to the clients
  • con – the practical concerns IE finding an office ,finding clients, finding staff, finding the cash to start it IE  helluva lotta work
  • con – do I *really* want to do it all again ? Starting from scratch ?
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Non-Execs

Find some non-exec positions and help the next generation
  • pro – good for the soul,  like helping folk
  • pro – lots of folk out there I suspect could use the help
  • pro – a good way to feel part of something again
  • pro – would be able to work around the kids
  • con -hard to find paying one
  • con – could be frustrating if the directors don’t follow your advice
  • con – not stable
  • con – potentially annoying if you do all the work and somebody gets the reward

Consult

Consult

  • pro – enjoy it / short sharp projects
  • pro – I think I’m pretty good at it when given the opportunity.
  • pro – keeps you on your toes / sharp
  • pro – can work from home but still get  to go out to avoid going stir crazy
  • pro – pays well
  • pro – could do it from anywhere
  • pro – would provide a useful stop gap at least
  • con – hard to find work in a recession
  • con – would rely on the kindess of my network as I wouldn’t no where to start in terms of new business
  • con – not stable income

Change Location

Change Location – been in London for a while – perhaps it’s time to move

  • pro – new start
  • pro – can work from anywhere really
  • pro – a change is as good as a rest and all that
  • con – have to build up network again from scratch
  • con – London is pretty hard to beat work wise
  • con -might end up having to travel alot which would be fun for me and suck for Jane
Edinburgh:
  • pro –  close to family
  • pro – good place to raise kids
  • pro – nice folk
  • pro – could probably find a job or start something
  • pro – could still come down for meetings
  • con – might feel retrograde
  • con – cold
  • con – opportunity to network is limited.
  • con – cold
  • con – would miss my friends
San Francisco
  • pro – already got the passport
  • pro – still lots of interesting stuff going on and suspect I could find a job
  • pro – weather
  • pro – nice place for the kids
  • con – very far away from family
  • con – I’m afraid of americans
  • con – people say ‘have a nice day’
  • con – would need to build a network although I don’t think that would be too hard

Write a book

Take some time off and write a (probably cynical) book about the ghettoisation of digital ( or something perkier)
  • pro – would be cathartic
  • pro – suspect I may have something interesting to say if I put my mind to it
  • pro – suspect it could be done in parallel with other options
  • pro – well connected to lots of folk in the publishing world so if I wanted to do it the ‘traditional’ way somebody might take it
  • con – hmmm guess I would have to come up with an outline / ideas 😉
  • con – would probably be crap 😉

Find a clientside job

  • pro – might be more interesting
  • pro – genuinely challenging – never done it
  • pro – would get to beat up digital agencies
  • con – hard to find a good one

Find a digital agency job

Try and find another straight digital agency job:

By this I mean something with a title like Creative or Strategy Director type deal.

  • pro – obviously lots of experience going back forever
  • pro – in theory stable which would be nice given the family situation
  • pro – get to meet a whole new bunch of folk, which I do genuinely enjoy
  • pro – might be some interesting creative strategic work to be done without having to worry about the messy neccessities of running the ‘business’
  • con – same old work but I didn’t start it and couldn’t neccessarily build it
  • con – feeling a bit burned – might be a bit soon to jump in
  • con – nobody could possibly be a better boss than me 😉
  • con – perceptively a step backwards even though I’ve never really had a job so you could argue that it’s a step forward but really depends on what it is
  • con – dunno if I’m even employable
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