Projected attributes of social media.
Did this a while ago for a conference, never really got a round to ‘finishing’ it but thought i’d share – might be useful to somebody.
The idea was to (err) simply visual the kind of attributes that folk out there expect of a brand when the brand is playing in various area of social media.
i.e. if it takes forever for you to respond to a tweet, then you probably shouldn’t. Green is ‘go for it’, yellow is ‘well you could but think it through’, and red is ‘not for the risk averse’.
Obviously this is more for the less experience clients and isn’t supposed to be ‘scientific’ in anyway, just illustrative to get a conversation going.
Love to know what y’all think.
and no I don’t expect to win any awards for design here, it’s a spreadsheet innit 😉
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